STAR GUARDIAN 22

STAR GUARDIAN 22

STAR GUARDIAN 22

STAR GUARDIAN 22

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

This campaign was a massive franchise moment to increase player engagement and ignite fandom. We brought together five of Riot's largest games, to create a multi layered, multi interweaving storied moment. My team focused on the franchise style guide and the Wild Rift (WR)campaign tactics. We told a story of four young women trying to find friendship, hope and strength through their powers. WR is a MOBA for a younger audience. We focused our story telling on places like (TikTok, Instagram, Twitter and WeChat.) We wanted to give our players a real-time Star Guardian experience, in hopes of encouraging them to log on daily. Not only to play, but also to catch up on what their friends or even our Guardian characters themselves. 

What is Star Guardian: League of Legends has many alt universes for our champions. One of our most resonant is our modern take on the magical girl genre. The Star Guardian story captures the coming of age story of young super powered people coming together to battle hopelessness and the fear of growing up.

This campaign was a massive franchise moment to increase player engagement and ignite fandom. We brought together five of Riot's largest games, to create a multi layered, multi interweaving storied moment. My team focused on the franchise style guide and the Wild Rift (WR)campaign tactics. We told a story of four young women trying to find friendship, hope and strength through their powers. WR is a MOBA for a younger audience. We focused our story telling on places like (TikTok, Instagram, Twitter and WeChat.) We wanted to give our players a real-time Star Guardian experience, in hopes of encouraging them to log on daily. Not only to play, but also to catch up on what their friends or even our Guardian characters themselves. 

What is Star Guardian: League of Legends has many alt universes for our champions. One of our most resonant is our modern take on the magical girl genre. The Star Guardian story captures the coming of age story of young super powered people coming together to battle hopelessness and the fear of growing up.

This campaign was a massive franchise moment to increase player engagement and ignite fandom. We brought together five of Riot's largest games, to create a multi layered, multi interweaving storied moment. My team focused on the franchise style guide and the Wild Rift (WR)campaign tactics. We told a story of four young women trying to find friendship, hope and strength through their powers. WR is a MOBA for a younger audience. We focused our story telling on places like (TikTok, Instagram, Twitter and WeChat.) We wanted to give our players a real-time Star Guardian experience, in hopes of encouraging them to log on daily. Not only to play, but also to catch up on what their friends or even our Guardian characters themselves. 

What is Star Guardian: League of Legends has many alt universes for our champions. One of our most resonant is our modern take on the magical girl genre. The Star Guardian story captures the coming of age story of young super powered people coming together to battle hopelessness and the fear of growing up.

This campaign was a massive franchise moment to increase player engagement and ignite fandom. We brought together five of Riot's largest games, to create a multi layered, multi interweaving storied moment. My team focused on the franchise style guide and the Wild Rift (WR)campaign tactics. We told a story of four young women trying to find friendship, hope and strength through their powers. WR is a MOBA for a younger audience. We focused our story telling on places like (TikTok, Instagram, Twitter and WeChat.) We wanted to give our players a real-time Star Guardian experience, in hopes of encouraging them to log on daily. Not only to play, but also to catch up on what their friends or even our Guardian characters themselves. 

What is Star Guardian: League of Legends has many alt universes for our champions. One of our most resonant is our modern take on the magical girl genre. The Star Guardian story captures the coming of age story of young super powered people coming together to battle hopelessness and the fear of growing up.

This campaign was a massive franchise moment to increase player engagement and ignite fandom. We brought together five of Riot's largest games, to create a multi layered, multi interweaving storied moment. My team focused on the franchise style guide and the Wild Rift (WR)campaign tactics. We told a story of four young women trying to find friendship, hope and strength through their powers. WR is a MOBA for a younger audience. We focused our story telling on places like (TikTok, Instagram, Twitter and WeChat.) We wanted to give our players a real-time Star Guardian experience, in hopes of encouraging them to log on daily. Not only to play, but also to catch up on what their friends or even our Guardian characters themselves. 

What is Star Guardian: League of Legends has many alt universes for our champions. One of our most resonant is our modern take on the magical girl genre. The Star Guardian story captures the coming of age story of young super powered people coming together to battle hopelessness and the fear of growing up.

THE VLOGS

AR CARD COLLECTION

In this tactic we created a Instagram AR filter that allows players to digitally open a randomized pack of Star Guardian familiar cards as they try to collect them all in a digital deck. Familiars are Star Guardian magical helpers that aid them battle the hopelessness.

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SG KARAOKE

We wanted to create an engagement that not only helped flesh out the Star Guardian world, but also elevated our franchise moment song by Porter Robinson. We took players on a journey to the karaoke lounge where they could sing to "Everything Goes On". We even added a bouncing familiar to add a little easter egg for passionate League Lore fans.

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CAMPAIGN ILLUSTRATIONS

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