STREET EATZZ

PROJECT NAME / Street Eatzz: Foodie Sauce

CLIENT / Street Eatzz

MY ROLE / Brand Development, Graphic Design, Creative Consultant

Detroit Chef, Tom Keshishain, created a line of boutique style condiments with an street vender flavor. Tom wanted to create a sauce that would have a little kick but would still keep it’s integral flavors. Thus Foodie Sauce was born.

THE KNITTY GRITTY / I developed this visual brand by combing traditional logo structures and fusing them into a patterned identity system. I specifically created this bold look in order to create visual contrast between the Street Eatzz label, and it’s competitors on the grocery shelf. 

se_title-v3-1440x760se_title-v3-1440x760
se_title-v4-1440x760se_title-v4-1440x760
se_title-v5-1440x760se_title-v5-1440x760
se_title-v6-1440x760se_title-v6-1440x760