MARIA’S HOUSE MADE

PROJECT NAME / Maria’s House Made Salsa & BBQ

CLIENT / Maria’s House Made

MY ROLE / Brand Development, Graphic Design, Creative Consultant

 A family owned Asian-Mexican fusion restaurant made a delicious salsa & BBQ that they wanted to bottle. The bold taste and unique flavors needed a branding that would convey its animal spirit.

THE KNITTY GRITTY / I noticed that each flavor had its own character. I felt this was a unique opportunity to create representational icons to entice shoppers to relate and attach themselves to the flavors. Depending on the flavor notes (spices) in each jar, the animal would reflect a specific region of the world. The animal looked more dangerous and vicious depending on how spicy the salsa was.

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