Team Detroit/Blue Hive/Retail First, were 3 branches of one advertising agency created specifically for the Ford Motor Company. The only problem was it didn’t have one unified name or brand identity. It could get a little confusing. And so GTB (Global Team Blue) was born, to pull the agency together under one name. This meant creating a new digital experience.
THE NITTY GRITTY / I collaborated with developers ‘Free Association’ to create a responsive/adaptive digital experience that would showcase GTB’s flashy new brand, along with it’s outstanding global campaigns. I worked closely with many different GTB teams to carefully curate and tell the most compelling story about each groups work.