ANIMATED FORD SOCIAL VIDEO

AGENCY / GTB
CLIENT / Ford Motor Company
MY ROLE / Art Direction, Graphic Design, Illustration, Animation

Ford Social is one big social site for all things Ford. A place where brand and users become one. The intro video was created to help first timers understand what FS is. As well as create intrigue and push traffic to the site.

THE KNITTY GRITTY / This project was originally supposed to be a mixture of animation and still photography. I was tasked to concept and story board a look and feel. After the initial presentation the team liked my illustration style so much they had me illustrate the entire video. I was later tasked to help guide the animation team, as well as animate sections of the video itself. 

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