FORD SOCIAL REDESIGN

AGENCY / GTB

CLIENT / Ford Motor Company

MY ROLE / Creative Direction , Art Direction , Graphic Design , Strategy

Ford Social is a place where you and the Ford brand can live harmoniously together to create a living brand experience. Serving up original content, aggregative social content and allowing users a way to share their ideas, stories, videos and photos.

THE KNITTY GRITTY / One might say this was my baby from start to finish. I helped lead the creative look and feel for the entire site. I worked closely with the strategiest to help flush out necessary functionality requirements and site improvements. I lead the creative team in the development process with ‘Cognifide’. I designed major pieces of the the site necessary for front-end clarification. Worked closely with UX to optimize the interface. 

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