FORD BY DESIGN

AGENCY / GTB

CLIENT / Ford Motor Company

MY ROLE / Art Direction, Graphic Design

The By Design campaign was a refresh for the Ford Motor Company brand. The classic Ford script logo is globally iconic. GTB wanted to keep the scripts integrity yet allow audiences to see it in a whole new light, by creating a bold new treatment.

THE KNITTY GRITTY / It takes a small village to refresh a global brand. I was lucky enough to have collaborated with a lot of talented people, to create the first digital execution for this campaign. I had to develop answers to questions like “How would the campaign look and feel on social platforms?” “How would we keep the marks integrity in a responsive digital space?” “What kinds of guideline should be set for digital executions?”

by_design_billboard-1440x760_2by_design_billboard-1440x760_2
by_design_billboard-1440x760_7by_design_billboard-1440x760_7
by_design_billboard-1440x760_5by_design_billboard-1440x760_5
by_design_billboard-1440x760_8by_design_billboard-1440x760_8