CLIENT / Ernest Airlines

MY ROLE / Brand Development, Graphic Design, Creative Consulting

Ernest Airlines is a new start-up in Italy. The company wanted to create a strong brand identity that would make low cost flying look stylish. With their primary market being Albania my proposal used ethnic travel references to create inherent trust between the new brand and a growing customer base.

THE NITTY GRITTY / I developed, designed and presented this proposal to the Ernest CCO to win the bid for the brand identity. While this proposal wasn’t chosen by Ernest, I consulted on the brand identity that went Live at their launch. However, I have a deep affinity for this proposal and wish to share it with the world. Enjoy 🙂

ernest_billboard-3posters_v2-1440x760ernest_billboard-3posters_v2-1440x760
ernest_billboard-logo_1-1440x760ernest_billboard-logo_1-1440x760
ernest_billboard-logo_2-1440x760ernest_billboard-logo_2-1440x760
ernest_mobile-v1-1440x760ernest_mobile-v1-1440x760
ernest_ticket-v1-1440x760ernest_ticket-v1-1440x760
ernest_ticket-v2-1440x760ernest_ticket-v2-1440x760
ernest_billboard-Shor-3-color-1440ernest_billboard-Shor-3-color-1440

THE ALBANIAN BIRD / The Albanian flag has a double-headed eagle silhouetted in black on it. The creature represents sovereignty and has very unique feather shape on its wings. The feathers separated from the bird illustration creates a distinct and playful E. I refined the wings natural E shape and combined it with the birds tongue to create the ernest logo.

ernest_billboard-logo_3-1440x760ernest_billboard-logo_3-1440x760
ernest_billboard-logo_5-1440x760ernest_billboard-logo_5-1440x760

COLOR BREAKDOWN / The gradient represent time of day and weather conditions. The color of the Identity changes based on these parameters. Top color represents weather conditions. While the bottom represents time of day.

ernest_billboard-longer-v2_fixedernest_billboard-longer-v2_fixed
ernest_billboard-longer-v3_fixedernest_billboard-longer-v3_fixed
ernest_billboard_streetsernest_billboard_streets
ernest_billboard_streets_2ernest_billboard_streets_2