AND IS BETTER

AGENCY / GTB
CLIENT / Ford Motor Company
MY ROLE / Art Direction, Graphic Design

AND Is Better was a Tumblr for Ford, which created fun interesting snackable content for the social sphere. We created a whole new way for an automotive brand to communicate with a millenial audience.

THE KNITTY GRITTY / I developed and helped produce quick form Ford Social Content. I worked with talented artists from around the world, such as Chuck Anderson, Wayne White and Martin Schmetzer. The project was so successful that it was expanded into the Ford’s Content Hub. (a team exclusively dedicated to creating nimble socially relevant content).

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