TEEMO TREASURE TREK

TEEMO TREASURE TREK

TEEMO TREASURE TREK

TEEMO TREASURE TREK

TEEMO TREASURE TREK

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

AWARDS /  2 Clio Entertainment Award; Silver–Games: Digital/Mobile & Social Media Craft, Silver–Games: Social Med

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

AWARDS /  2 Clio Entertainment Award; Silver–Games: Digital/Mobile & Social Media Craft, Silver–Games: Social Med

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

AWARDS /  2 Clio Entertainment Award; Silver–Games: Digital/Mobile & Social Media Craft, Silver–Games: Social Med

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

AWARDS /  2 Clio Entertainment Award; Silver–Games: Digital/Mobile & Social Media Craft, Silver–Games: Social Med

COMPANY /  Riot Games

PRODUCT / League of Legends: Wild Rift

MY ROLE / Sr Manager of Visual Design

AWARDS /  2 Clio Entertainment Award; Silver–Games: Digital/Mobile & Social Media Craft, Silver–Games: Social Med

Lunar New Year is celebrated by billions of people all around the world. League of Legends wanted to celebrate with its global community by creating a fun interactive campaign.

Teemo Treasure Trek takes fans on a journey across 8 regions of Asia to discover traditional dishes for the holiday. The campaign opens with a CG of Teemo in crisis after all his food has been eaten for his big family dinner. He's called to adventure to go on a delicious journey into our world. Armed with an 8 Treasure Box to collects food to share with his friends and family. In this campaign tactic League fans from different countries could recommended their favorite delicacies. They could find Teemo surprises and giveaways at real local stores and restaurants. Finally, fans saw their different versions of Lunar New Year represented while Teemo shared a heartwarming homecoming with his own in-game friends in a farewell CG.

Lunar New Year is celebrated by billions of people all around the world. League of Legends wanted to celebrate with its global community by creating a fun interactive campaign.

Teemo Treasure Trek takes fans on a journey across 8 regions of Asia to discover traditional dishes for the holiday. The campaign opens with a CG of Teemo in crisis after all his food has been eaten for his big family dinner. He's called to adventure to go on a delicious journey into our world. Armed with an 8 Treasure Box to collects food to share with his friends and family. In this campaign tactic League fans from different countries could recommended their favorite delicacies. They could find Teemo surprises and giveaways at real local stores and restaurants. Finally, fans saw their different versions of Lunar New Year represented while Teemo shared a heartwarming homecoming with his own in-game friends in a farewell CG.

Lunar New Year is celebrated by billions of people all around the world. League of Legends wanted to celebrate with its global community by creating a fun interactive campaign.

Teemo Treasure Trek takes fans on a journey across 8 regions of Asia to discover traditional dishes for the holiday. The campaign opens with a CG of Teemo in crisis after all his food has been eaten for his big family dinner. He's called to adventure to go on a delicious journey into our world. Armed with an 8 Treasure Box to collects food to share with his friends and family. In this campaign tactic League fans from different countries could recommended their favorite delicacies. They could find Teemo surprises and giveaways at real local stores and restaurants. Finally, fans saw their different versions of Lunar New Year represented while Teemo shared a heartwarming homecoming with his own in-game friends in a farewell CG.

Lunar New Year is celebrated by billions of people all around the world. League of Legends wanted to celebrate with its global community by creating a fun interactive campaign.

Teemo Treasure Trek takes fans on a journey across 8 regions of Asia to discover traditional dishes for the holiday. The campaign opens with a CG of Teemo in crisis after all his food has been eaten for his big family dinner. He's called to adventure to go on a delicious journey into our world. Armed with an 8 Treasure Box to collects food to share with his friends and family. In this campaign tactic League fans from different countries could recommended their favorite delicacies. They could find Teemo surprises and giveaways at real local stores and restaurants. Finally, fans saw their different versions of Lunar New Year represented while Teemo shared a heartwarming homecoming with his own in-game friends in a farewell CG.

Lunar New Year is celebrated by billions of people all around the world. League of Legends wanted to celebrate with its global community by creating a fun interactive campaign.

Teemo Treasure Trek takes fans on a journey across 8 regions of Asia to discover traditional dishes for the holiday. The campaign opens with a CG of Teemo in crisis after all his food has been eaten for his big family dinner. He's called to adventure to go on a delicious journey into our world. Armed with an 8 Treasure Box to collects food to share with his friends and family. In this campaign tactic League fans from different countries could recommended their favorite delicacies. They could find Teemo surprises and giveaways at real local stores and restaurants. Finally, fans saw their different versions of Lunar New Year represented while Teemo shared a heartwarming homecoming with his own in-game friends in a farewell CG.