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GAME OF THE YEAR

GAME OF THE YEAR

GAME OF THE YEAR

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

Xbox wanted to leverage the communities data to create a love campaign celebrating their dedication in 2017. We were tasked to create a completely new way to engage our customers using their achievements through out the year. Game of the Year, would take each customers unique experiances and create a custom character card, with stats and special abilities. We would take it a step further by letting them customize their card and create a deck, which they could use to play against each other in a digital arena. It would all culminate into a world wide tournament in real life, streamed on Mixer.

Xbox wanted to leverage the communities data to create a love campaign celebrating their dedication in 2017. We were tasked to create a completely new way to engage our customers using their achievements through out the year. Game of the Year, would take each customers unique experiances and create a custom character card, with stats and special abilities. We would take it a step further by letting them customize their card and create a deck, which they could use to play against each other in a digital arena. It would all culminate into a world wide tournament in real life, streamed on Mixer.

Xbox wanted to leverage the communities data to create a love campaign celebrating their dedication in 2017. We were tasked to create a completely new way to engage our customers using their achievements through out the year. Game of the Year, would take each customers unique experiances and create a custom character card, with stats and special abilities. We would take it a step further by letting them customize their card and create a deck, which they could use to play against each other in a digital arena. It would all culminate into a world wide tournament in real life, streamed on Mixer.

DIGITAL EXPERIANCE

DIGITAL EXPERIANCE

DIGITAL EXPERIANCE

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GAME OF THE YEAR CARDS

GAME OF THE YEAR CARDS

GAME OF THE YEAR CARDS

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WORLD BATTLE ARENA

WORLD BATTLE ARENA

WORLD BATTLE ARENA

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SOCIAL CAMPAIGN

SOCIAL CAMPAIGN

SOCIAL CAMPAIGN

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COPYRIGHT © MMXVIII

COPYRIGHT © MMXVIII