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GAME OF THE YEAR

GAME OF THE YEAR

GAME OF THE YEAR

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

AGENCY /  Wunderman

CLIENT / Microsoft

MY ROLE / Sr Art Director, UI Designer

Xbox needed to leverage their community’s data to create a “fan-love” campaign celebrating their fan’s dedication throughout the year. My team took this as an opportunity to design a completely new way to engage Xbox customers through their yearly achievements. “Game of the Year” was a pitch that sadly didn’t get chosen by the clients, but was a labor of love. The ideas was to take each customer’s unique experiences and generated a custom character card with stats and special abilities. We would then take it a step further by letting users customize their own cards and create a deck so that the community could battle against each other in a digital arena. This would all culminated into a worldwide tournament in real life, streamed on Mixer.

Xbox needed to leverage their community’s data to create a “fan-love” campaign celebrating their fan’s dedication throughout the year. My team took this as an opportunity to design a completely new way to engage Xbox customers through their yearly achievements. “Game of the Year” was a pitch that sadly didn’t get chosen by the clients, but was a labor of love. The ideas was to take each customer’s unique experiences and generated a custom character card with stats and special abilities. We would then take it a step further by letting users customize their own cards and create a deck so that the community could battle against each other in a digital arena. This would all culminated into a worldwide tournament in real life, streamed on Mixer.

Xbox needed to leverage their community’s data to create a “fan-love” campaign celebrating their fan’s dedication throughout the year. My team took this as an opportunity to design a completely new way to engage Xbox customers through their yearly achievements. “Game of the Year” was a pitch that sadly didn’t get chosen by the clients, but was a labor of love. The ideas was to take each customer’s unique experiences and generated a custom character card with stats and special abilities. We would then take it a step further by letting users customize their own cards and create a deck so that the community could battle against each other in a digital arena. This would all culminated into a worldwide tournament in real life, streamed on Mixer.

Xbox needed to leverage their community’s data to create a “fan-love” campaign celebrating their fan’s dedication throughout the year. My team took this as an opportunity to design a completely new way to engage Xbox customers through their yearly achievements. “Game of the Year” was a pitch that sadly didn’t get chosen by the clients, but was a labor of love. The ideas was to take each customer’s unique experiences and generated a custom character card with stats and special abilities. We would then take it a step further by letting users customize their own cards and create a deck so that the community could battle against each other in a digital arena. This would all culminated into a worldwide tournament in real life, streamed on Mixer.

Xbox needed to leverage their community’s data to create a “fan-love” campaign celebrating their fan’s dedication throughout the year. My team took this as an opportunity to design a completely new way to engage Xbox customers through their yearly achievements. “Game of the Year” was a pitch that sadly didn’t get chosen by the clients, but was a labor of love. The ideas was to take each customer’s unique experiences and generated a custom character card with stats and special abilities. We would then take it a step further by letting users customize their own cards and create a deck so that the community could battle against each other in a digital arena. This would all culminated into a worldwide tournament in real life, streamed on Mixer.

DIGITAL EXPERIENCE

DIGITAL EXPERIANCE

DIGITAL EXPERIANCE

2

GAME OF THE YEAR CARDS

GAME OF THE YEAR CARDS

GAME OF THE YEAR CARDS

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4

WORLD BATTLE ARENA

WORLD BATTLE ARENA

WORLD BATTLE ARENA

5
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7

SOCIAL CAMPAIGN

SOCIAL CAMPAIGN

SOCIAL CAMPAIGN

social_game_of_the_year_rk
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COPYRIGHT © MMXIX

COPYRIGHT © MMXVIII