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ERNEST AIRLINES BRAND PROP

ERNEST AIRLINES BRAND PROP

ERNEST AIRLINES BRAND PROP

CLIENT / Ernest Airlines

MY ROLE / Brand Development, Design, Creative Consult

CLIENT / Ernest Airlines

MY ROLE / Brand Development, Design, Creative Consult

CLIENT / Ernest Airlines

MY ROLE / Brand Development, Design, Creative Consult

CLIENT / Ernest Airlines

MY ROLE / Brand Development, Design, Creative Consult

CLIENT / Ernest Airlines

MY ROLE / Brand Development, Design, Creative Consult

Ernest Airlines is a start-up discount Airline, created from the ashes of old Albanian airlines. The company wanted to create a brand identity that would draw the discount flyer to destinations where competitors had significantly fewer hubs. I developed, designed and presented this proposal to the Ernest CCO to win the bid for the brand identity. While this proposal wasn’t chosen by Ernest, I consulted on the brand identity that went Live at their launch. However, I have a deep affinity for this proposal and wish to share it with the world. Enjoy 🙂

Ernest Airlines is a start-up discount Airline, created from the ashes of old Albanian airlines. The company wanted to create a brand identity that would draw the discount flyer to destinations where competitors had significantly fewer hubs. I developed, designed and presented this proposal to the Ernest CCO to win the bid for the brand identity. While this proposal wasn’t chosen by Ernest, I consulted on the brand identity that went Live at their launch. However, I have a deep affinity for this proposal and wish to share it with the world. Enjoy 🙂

Ernest Airlines is a start-up discount Airline, created from the ashes of old Albanian airlines. The company wanted to create a brand identity that would draw the discount flyer to destinations where competitors had significantly fewer hubs. I developed, designed and presented this proposal to the Ernest CCO to win the bid for the brand identity. While this proposal wasn’t chosen by Ernest, I consulted on the brand identity that went Live at their launch. However, I have a deep affinity for this proposal and wish to share it with the world. Enjoy 🙂

ernest_billboard-3posters_v2-1440×760
ernest_billboard-logo_1-1440×760
ernest_billboard-logo_2-1440×760
ernest_mobile-v1-1440×760
ernest_ticket-v1-1440×760
ernest_ticket-v2-1440×760

ALBANIAN BIRD

ErThe Albanian flag has a double-headed eagle silhouetted in black on it. The creature represents sovereignty and has very unique feather shape on its wings. The feathers separated from the bird illustration creates a distinct and playful E. I refined the wings natural E shape and combined it with the birds tongue to create the Ernest logo.

ernest_billboard-logo_3-1440×760

COLOR SYSTEM

The gradient represent time of day and weather conditions. The color of the Identity changes based on these parameters. Top color represents weather conditions. While the bottom represents time of day.

ernest_billboard-longer-v2_fixed
ernest_billboard-longer-v3_fixed
ernest_billboard_streets_2
ernest_billboard_streets
ernest_billboard-1440×760

COPYRIGHT © MMXVIII

COPYRIGHT © MMXVIII